SHR Oil Mills is a mill-direct oil brand based in Tirupur, Tamil Nadu. We bring certified organic olive oils and cold pressed Indian oils directly to customers across India — with no middlemen, no unnecessary markups, and full transparency about what is in every bottle.

Long Live is our full-range brand covering Italian extra virgin, extra light, and pomace olive oils alongside cold pressed Indian oils including groundnut, sesame, coconut, and castor oil. Lush Pure is our dedicated olive oil label carrying Spanish extra virgin, extra light, and pomace olive oils — all produced by ACEITES EL MALAGA, Spain. Both brands meet the same quality standard: CAAE certified organic, FSSAI certified, and zero additives.

We are located at SF.No.239/3, Rotary Avenue, Anna Nagar, Trichy Road, Palladam, Tiruppur, Tamil Nadu – 641 664. You can reach us at [email protected]or +91 90034 54561.

Mill direct means your oil comes straight from our facility in Tirupur — no distributors, no third-party warehouses, no markups added along the way. It means fresher oil, better quality control, and a fairer price for you.

Currently we operate primarily online and ship pan-India. For wholesale, bulk, or institutional enquiries, please contact us directly at [email protected]or +91 90034 54561.

Both are CAAE certified organic, FSSAI certified, and zero additives. The difference is origin and brand focus. Long Live olive oils are produced in Italy from Picual olives. Lush Pure olive oils are produced in Spain by ACEITES EL MALAGA. Long Live is a full-range brand also covering Indian oils. Lush Pure is a dedicated olive oil label for customers who prefer a focused premium olive oil brand.

Extra virgin is the highest grade — cold pressed, unrefined, with the strongest flavour and highest naturally occurring nutrient content. Best for dressings, drizzling, and low to medium heat cooking. Extra light is refined to a neutral flavour with a higher smoke point — best for deep frying, baking, and everyday Indian cooking. Pomace is extracted from olive pulp after the first pressing, refined to a very high smoke point of 230°C+ — best for deep frying and high-heat tadka.

Yes. Long Live Groundnut Oil, Sesame Oil, Castor Oil, and Coconut Oil are all cold pressed — extracted purely by mechanical pressure with no heat and no chemical solvents. This preserves the natural flavour, aroma, and naturally occurring nutrients of each oil.

Long Live Castor Oil is primarily a skin and hair care oil. While castor oil has historically been used in very small amounts in certain food applications, it is not recommended as a general cooking oil. For cooking, please use our range of edible oils — olive oils, groundnut, sesame, or coconut oil.

Yes. We welcome wholesale and bulk enquiries for all products. Please contact us at [email protected] or +91 90034 54561 with your requirements and we will get back to you promptly.

Yes. All SHR Oil Mills products are 100% plant-based and suitable for vegetarians and vegans.

Yes. We deliver to all major cities and towns across India including Chennai, Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Pune, Ahmedabad, and beyond. If you are unsure about delivery to your location, please contact us before placing your order.

Standard delivery typically takes 4–7 business days depending on your location. We will send you a tracking link once your order is dispatched.

We accept all major payment methods including UPI, credit and debit cards, net banking, and cash on delivery where available. All online transactions are processed through a secure payment gateway.

If you receive a damaged or incorrect product, please contact us within 48 hours of delivery at [email protected] with your order details and a photograph. We will resolve the issue promptly. For quality concerns, we evaluate on a case-by-case basis.
Q: How can I track my order? Once your o

Once your order is dispatched, you will receive a tracking number via SMS or email. You can use this to track your order on the courier’s website. If you have any issues, contact us at [email protected].

Store in a cool, dark cabinet away from direct sunlight and heat sources like your stove. Do not refrigerate. Once opened, use within 3–4 months for extra virgin and 4–6 months for extra light and pomace. Always close the cap tightly after use.

Coconut oil naturally solidifies below 24°C — this is completely normal and a sign of purity. Simply place the bottle in warm water for a few minutes or leave at room temperature and it will return to liquid. The quality is not affected at all by solidification.

Store in a cool, dark cabinet away from direct sunlight. Do not refrigerate. Once opened, use within 3–4 months for best flavour and quality. Always close the cap tightly after use.

Store in a cool, dark place away from direct sunlight. Do not refrigerate. Once opened, use within 6–12 months. Always close the cap tightly to prevent oxidation.

Several of our oils are suitable for both cooking and skin or hair care — including extra virgin olive oil, sesame oil, coconut oil, and castor oil. They are pure and free from additives making them safe for direct use on skin and hair. Always do a patch test first if you have sensitive skin.

CAAE is one of Europe’s most respected organic certifying bodies, based in Spain. CAAE certification means the crops used in our products are grown without synthetic pesticides or fertilisers, and the entire production process meets strict European organic standards. It is independently verified — not just a label claim. Our certification license number is CE001748.

FSSAI — the Food Safety and Standards Authority of India — is the regulatory body that governs food safety standards in India. All SHR Oil Mills products are FSSAI certified, meaning they meet Indian food safety, labelling, and quality standards. Our FSSAI license number is 10019042004815.

Yes. Every batch is lab tested for purity and quality before it leaves our facility. We do not dispatch any product that does not meet our quality standards.

No. All SHR Oil Mills products — across both Long Live and Lush Pure brands — contain zero artificial preservatives, flavour enhancers, colour additives, or blended oils. What is on the label is exactly what is in the bottle.

Oleic acid percentage refers to the free acidity level of the olive oil — a direct indicator of quality and freshness. Extra virgin olive oil must have a free acidity below 0.8% according to the International Olive Council standard. Lower acidity means fresher olives and more careful extraction. Our olive oils meet this standard.